CHANEL is delighted to announce that Whitney Peak would be the new face of the COCO MADEMOISELLE perfume. Whitney Peak is a younger Canadian actress 20 years previous on the daybreak of her profession. She landed one of many lead roles within the reboot of the Gossip Lady sequence and likewise starred because the lead in Hocus Pocus 2 by Anne Fletcher. She represents a joyful spirit whose constructive vitality is contagious. There’s a very attention-grabbing parallel between her persona and COCO MADEMOISELLE. Nearly like an ideal match. Learn my full overview of what we all know to date.
Whitney Peak: The Image of a brand new technology
Whitney Peak is a younger Canadian actress of Ugandan origin, born in Kampala in 2003. After shifting along with her household to Canada at 9, she started her profession with a small position in Aaron Sorkin’s movie Molly’s Recreation, and she or he went on to star within the Netflix sequence The Chilling Adventures of Sabrina and House Earlier than Darkish on Apple TV, in addition to within the fantasy film Helvellyn Edge by Joah Jordan. In 2021, Whitney landed one of many lead roles within the reboot of the Gossip Lady sequence, and season 2 debuted in December 2022 on HBO. In 2022, she additionally starred because the lead in Hocus Pocus 2 by Anne Fletcher, which was launched on Disney+ finish of September. In 2023, she is about to movie three films, all nonetheless confidential.
Whitney Peak represents a contemporary technology of ladies liberated from the battles of the previous. She embraces a brand new world of potentialities and decides what to do and the place to go. She additionally embodies a brand new technology of luxurious prospects connected to authenticity, know-how and stable values. She is the embodiment of immediately’s youth whose curiosity, confidence in life, urge for food for experiences and lack of preconceptions echo the temperament of the younger Coco Chanel.
She is the incarnation of COCO MADEMOISELLE’s unique persona, a younger lady who strikes in direction of her future to turn into who she really is and desires to be. The brand new COCO MADEMOISELLE promoting marketing campaign staring Whitney Peak will likely be unveiled in March 2023.
The Relationship with CHANEL will not be new
Whitney Peak’s love story with CHANEL will not be new. It began 2 years in the past, in March 2021, when she turned native US model ambassador. One yr later, she turned the face of the 22 Bag advert marketing campaign alongside Lily-Rose Depp and Margaret Qualley. One yr later, Whitney Peak has turn into the brand new face of the Coco Mademoiselle perfume.
The brand new marketing campaign – March 2023
Charismatic and pure, actress Whitney Peak embodies the spirit of COCO MADEMOISELLE in a movie directed by Joseph Kosinski.
Music: « Comply with Me » (Amanda Lear /Anton Monn )
interpreted by Amanda Lear © New Logic Srl / Arabella Musikverlag GmbH /(Strum Songs)
Halit Music / Common Music Publishing (P) 1978
Sony Music Leisure Germany GmbH beneath unique license to BMG Rights Administration GmbH
COCO MADEMOISELLE, a novel perfume for a particular lady
COCO MADEMOISELLE is a perfume that’s each sturdy and delicate, youthful however assured, seductive but not provocative, trendy however basic… An ideal reflection of Whitney Peak, who, just like the perfume, can also be comfortably layered with beautiful paradoxes. That is what she says in regards to the perfume: “I like to be unpredictable,” she agrees. “Sure in my work I’m all about construction, however exterior of that, even how I select to decorate day after day, I just like the sudden. Which is why I like COCO MADEMOISELLE. It doesn’t depart an excessive amount of…”. This maybe validates what CHANEL In-Home Perfumer-Creator Olivier Polge meant when he describes the perfume as “an attention-grabbing mixture that’s merely laborious to explain.
At CHANEL, perfumes are sometimes described with a sure stage of abstraction. Naturally, fragrance descriptions spotlight stunning substances like woods, amber notes, Tonka beans and naturally, the distinctive signature of Patchouli in COCO MADEMOISELLE. Though Patchouli might be a big handled theme in perfumery, you can be stunned in regards to the one inside the CHANEL perfume. It’s a very particular grade of patchouli. Modernized, Fractionated and refined, this patchouli will highlight its coronary heart, particularly on the pores and skin. That is what Whitney Peak says about sporting COCO MADEMOISELLE:
It leaves room for the creativeness for ladies to embody the perfume in their very own individuality, nonetheless they need their very own persona to shine by. And when you will have the fitting perfume, it offers you an air of confidence”
Whitney Peak – The brand new face of COCO MADEMOISELLE
Designed for rebellious people who’ve a style for magnificence, COCO MADEMOISELLE has set a brand new development for seduction. This distinctive and singular perfume path is on the market in a large number of irresistible interpretations, every a second of aromatic pleasure for each lady, for on daily basis and for probably the most distinctive moments.
CHANEL all the time surprises us with daring decisions that make full sense. There’s a sturdy modernity within the model influenced by the inventive up to date thoughts of Gabrielle Chanel. Greater than ever, CHANEL may be very related to a brand new technology of shoppers and a brand new technology of ladies.
José Amorim
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