Established in 1956 by Romualdo Dori, Rodo is the luxurious equipment label that completely exudes the standard and class that go hand in hand with Italy. Providing a variety of luxurious baggage and footwear, all of the items are lovingly crafted by proficient artisans, guaranteeing the excellence for which the model has turn into synonymous. At the moment, it’s a household affair with the 2 daughters, Martina Dori and Giorgio Dori on the helm, dealing with the artistic course of the model. Rodo’s CEO, Gianni Dori shares perception into this luxurious equipment home, from its aesthetic by to the method, and buyer.
Inform us in regards to the heritage of Rodo?
Born as an artisan model in 1956 due to the creativity and expertise of its founder, Romualdo Dori, from which derives the acronym that created the model’s identify. At the moment, the label is firmly guided by the founder’s sons Gianni and Maurizio Dori, who on the identical time are assisted with nice enthusiasm and dedication by their youngsters. A historical past of excellence each for the standard of the supplies used and the personnel concerned, an indication of the best degree of ‘made in Italy’.
How would you describe the model of Rodo?
Uniqueness, high quality, craftsmanship, refinement, and sustainability, in a single phrase luxurious. These are the cornerstones of a method that has established itself internationally and which at present nonetheless represents the symbol of class and creativity. At the moment, the model needs to evolve, preserving its model. Modernity lies within the analysis of recent supplies and strategies.
What are the core pillars of the corporate?
Craftsmanship, savoir-faire, high quality and class. From the very starting, Rodo distinguishes itself for the interweaving of midollino and straw. It begins the method from the uncooked materials analysis. Solely after, expert artisans will begin their work of interweaving. The identical factor for different supplies, completely different from midollino and wicker. Artisans and savor-faire are on the foundations of all Rodo creations.
Who’s your buyer?
Rodo is current in luxurious boutiques all world wide, from Milan and Paris to London, Moscow, Los Angeles, Singapore, and Shanghai. Our esteemed clients will be discovered everywhere in the globe and are acknowledged for his or her model.
How are you evolving the model to attraction, while staying true to its wealthy historical past? Sustaining the standard and uniqueness of our merchandise is central to our course of, and that is timeless.
Which markets does Rodo do greatest in?
Rodo does very effectively in Asia and SEA in addition to Europe, together with the UK, and now we have a presence in Harrods and Selfridges. We have now additionally had efforts for the final two seasons in Australia with the opening of David Jones, the Luxurious Division Retailer in Sydney, and within the Philippines with Rustan in Manila.
At present, which assortment are you designing and what’s the inspiration behind it?
At present, Rodo is designing the FW 2024/2025 assortment — the inspiration is high secret!
What have been your profession highlights so far?
The very best highlights embrace the opening of the Rodo boutique in Milan, in addition to the one in Beijing. One other emotional second has additionally been, final month once we noticed the presentation of our classic baggage at Selfridges, which had by no means been accomplished earlier than in such a approach.