Through the aerospace business and academia, Noema made her approach into the style business and carved out her eponymous way of life model, and on the coronary heart of it? Effectively, for NOEMA, there’s a give attention to thought of items – from design to supplies, manufacturing to wearability; these are timeless items that you simply’ll love and wish to put on over (and over) once more. As Noema says, they’re items you can depend on. We meet up with the designer to study extra about her model.
How, when, and why did you get into the business?
Initially, I used to be educated as an Aerospace Engineer and continued in academia to the Ph.D. stage. As an aerospace engineer, my subject of training was primarily the design, improvement, testing, and manufacturing of plane and spacecraft. My coaching gave me in-depth abilities and an understanding of aerodynamics, propulsion programs, automobile dynamics, management, and design. As an aerospace engineer, my ability set is broad and multidisciplinary, and I can contribute to many various sectors.
My Ph.D. studied the tradition of the engineering occupation and the way it interacted with gender. The outcomes had been very fascinating, so I used to be decided to proceed with a post-doctorate and observe a profession in academia. Nonetheless, in 2020 when the pandemic hit, my profession path took an sudden flip.
In the course of the pandemic, I began to design homeware and clothes for myself and my dwelling. I confirmed my items to my associates and neighbors, and to my shock, they actually appreciated them and requested me to create comparable articles for them. Quickly my associates enquired and ordered my designs for his or her Christmas presents. I used to be shocked, to be sincere, however they liked the high-quality materials I used to create the designs.
Years in the past, a trainer advised me, “Each engineer has an artist and an entrepreneur hidden deep inside.” At the moment, I didn’t pay a lot consideration to it, however his phrases at all times stayed with me. So little did I understand how exact his beliefs could be in my case and the way a lot my life has modified since we as soon as had that dialog.
This new journey is about reinvention, new alternatives, freedom, and pleasure. My associates inspired me to promote my merchandise on-line, and that is how one factor led to a different, and the journey of NOEMA started.
Mallorca, the place I’m from, has been the supply of my inspiration.
How would you sum up the aesthetic?
Simplicity. The return of simplicity in how we gown and dwell is the inspiration for NOEMA, a sustainable model outlined by a contemporary and laid-back design. This idea is expressed in a simple, timeless, good wardrobe and dependable dwelling necessities with a style of Mallorca.
Who’s your buyer?
Our prospects are girls between 28 and 55, main their lives by means of their occupations and/or household obligations. Our prospects have robust values like loyalty, kindness, honesty, dedication, and compassion. They’re aware of the atmosphere, which makes them dwell a accountable way of life. They’re fashion-conscious girls who imagine in high quality versus amount and respect pure materials.
Their way of life goes from driving their kids to highschool earlier than work to dinner events, charity occasions, vogue reveals, conferences, summer time holidays, women’ nights out, skilled conferences, and so forth. Their hobbies are yoga, buying, studying books and vogue magazines, taking part in tennis, taking part in an instrument, and studying a second language. Nonetheless, they need for extra time. A few of our prospects really feel responsible as a result of they don’t have the time to buy groceries and don’t know tips on how to gown fantastically and comfortably from the start of their day to the top. They wish to get pleasure from extra high quality time with their households and dream of an easier life. They want to get pleasure from easy moments effortlessly.
We’re the one model to go to resolve their issues. We nurture the easy and simplistic way of life within the Mediterranean methods. Uncomplicated dwelling is our total inspiration. NOEMA’s easy approach of uncomplicated happiness is current in our day by day lives, however we frequently miss it. Magnificence and ease are attainable.
To summarise, we provide simplicity, magnificence, consolation, femininity, easy dwelling, and sustainability. We transport our prospects to a relaxed, easy, lovely place with timeless, high quality craftsmanship items, the less-is-more strategy to on a regular basis dwelling.
What are the cornerstones of your organization?
Sustainability, high-quality materials, and timeless items.
One of many perceptions that eco-friendly vogue is outdated and costly comes from the lack of understanding to determine moral vogue manufacturers. Nonetheless, because the founding father of a sustainable model, I discover it difficult to alter individuals’s consumption habits.
To additional develop our sustainable model available in the market, we use social media platforms to tell our prospects about our core values, resembling eco-friendly, moral, and native manufacturing, recycled materials, vegan materials, and no waste whereas providing engaging kinds.
As a sustainable model, we encourage shoppers to decelerate their closets and to buy responsibly. We imagine in high quality versus amount, high-quality and timeless items that may be worn yr after yr.
On each stage, NOEMA seeks to handle our surroundings so our prospects can really feel pleased with each product they take dwelling.
Which was the primary piece you designed, and the way did it come about?
The white Sandy Gown fabricated from linen was my very first design. Throughout lockdown, the potential of returning to Mallorca was taken away from me. As a substitute, the one factor I might do was daydream concerning the sun-drenched seashore way of life I had rising up. My inspiration was the sand. Its whiteness, asymmetrical and wavy methods inspired me to attract a laid-back, easy, asymmetrical white gown. On the time, I envisioned a gown I might put on through the day and evening solely by altering the footwear.
To my shock, this gown was properly acquired, so on the time, we additionally made it in blue with an identical masks. One yr after I launched this gown on my web site, we nonetheless promote it in white and black on my web site.
What’s in your present temper board?
Mallorca’s panorama is the inspiration for our new SS24 items. The colours of the ocean and skyline, the flower blooms, the sample of leaves, and the whiteness of the sand are examples of temper colours. The calmness of the ocean, the delicate wind on the pores and skin, and the contemporary odor of being near the ocean encourage the life-style our garments transmit.
Nature’s essence and superior aesthetics inform us every little thing we have to know. A message embedded with magnificence at its purest utilizing the only touches of the colour nature gives.
The colours of our canvas for the next season spotlight the essence of a relaxed way of life and nature. We belief nature and its shade combos, letting magnificence be in its purest type.
Inform us concerning the course of.
All of the items are handcrafted in Eire with pure materials like Irish linen, Irish wool, and Natural bamboo silk at coronary heart. Throughout manufacturing, an inside high quality management system is utilized to make sure that the top merchandise that attain all prospects are in accordance with high-standard tips.
NOEMA’s principal world or beliefs are that we’re a part of a related ecosystem extending past Mallorca and Eire’s lovely shoreline. The intention will not be solely so as to add easy fashion to your life but in addition to be a guardian for the planet we dwell on.
NOEMA strives to make sure that each useful resource used prioritizes sustainable practices. Due to this fact, manufacturing is native and clear throughout all facets. Moreover, every bit is made by hand, serving to to cut back waste, improve effectivity and shield pure sources in order that the welfare of individuals, animals, and the atmosphere is a high precedence.
On each stage, NOEMA seeks to handle our planet so our prospects can really feel pleased with each product they take dwelling.
Presently, what’s your favourite piece, and the way do you put on it?
My favourite piece is the Nerissa Shirt. I’ve produced this shirt in 4 colours, white, yellow, purple, and not too long ago black. The voluminous balloon sleeves and wrap-over bodice create a phenomenal, flattering determine. I put on these items from morning to night, feeling fantastically dressed and cozy. It’s a simple piece that makes me really feel well dressed.
I put on the white or yellow Nerissa shirt with denims, lengthy boots, or ballerinas. I put on the black Nerissa shirt with shorts and skirts to spice up my look and the purple one with white pants to create distinction.