A short while in the past, CHANEL was thrilled to announce that Margot Robbie would be the face of the newest promoting marketing campaign for the enduring N°5 fragrance. Since changing into an envoy of the Home in March 2018, the Australian actress and producer has joined a prestigious line of legendary girls who’ve represented the essence of this timeless perfume. Right here is an unique interview the place we are able to study extra about her reference to the enduring Perfume.
You might have been an envoy of CHANEL since 2018. What does CHANEL symbolize for you?… Margot Robbie (M.R.): I used to be so thrilled to be approached by CHANEL to work collectively. And whereas I’ve been working with CHANEL for six years now*, CHANEL has all the time been in my life. The Model is iconic, and I all the time consider it as being easy. And timeless — that’s all the time the phrase I affiliate with CHANEL. It has this unbelievable historical past however is all the time on the forefront of style and tradition.
What’s your private relationship with perfume? M.R.: I really like perfume. I all the time have. I bear in mind being actually little and being so excited by the concept in the future I’d be a girl and I’d be capable to put on fragrance! Now, I put on it on my neck, I put on it on my wrists, I put on it every single day — even after I go to mattress at evening. It actually evokes a temper for me. Which is why I all the time decide a perfume for the characters I play. Carrying fragrance can set a temper and it additionally lingers. Somebody can stroll out of the room and they’re nonetheless form of there. I’ve additionally all the time discovered perfume liberating. The thought that you may painting the model of your self that you just need to painting to the world is definitely, in itself, a selection and having that selection is liberating.
What’s the private significance of you being the face of N°5? M.R.: I simply by no means thought I’d be within the place I’m in with my profession, with my life, to be related to a model like CHANEL. And never simply CHANEL itself, however to now be the face of N°5. I simply by no means noticed this coming, I suppose. There’s such an unbelievable lineage of ladies who’ve come earlier than me from Catherine Deneuve to Carole Bouquet, from Marion Cotillard to Nicole Kidman… I imply, what unbelievable firm to be in!
How do you are feeling while you put on N°5? M.R.: It’s such a novel, elegant, highly effective and innately female scent. So, I really feel all of these issues. However it’s form of exhausting to outline the scent. It’s extremely wealthy, it’s summary, it’s not only one factor. And I suppose that provides the sensation of thriller and one thing slightly elusive that’s exhausting to pin down. I really like that it encapsulates this concept of femininity, not in a solution to field it in however in a means that exhibits how nuanced it’s. It smells completely different on completely different folks and so while you put on it, you make it your individual. I like that concept.
What female character traits do you affiliate with N°5? M.R.: The lady who wears N°5 has a quiet confidence, she has an attract, an innate magnificence. She is the grasp of her personal future, she’s unbiased and he or she is aware of what she needs. I really like the concept of a girl who ‘needs’. I feel, as an idea that has, for some cause, been so shut down. However to rejoice that concept of getting needs is liberating. I feel fragrance accesses that concept of, “I do need one thing and I can discover that factor in myself”. I really like that fragrance not solely lets you entry it, but it surely additionally amplifies the needs you may have.
Might you describe N°5 in 5 phrases? M.R.: Alluring, highly effective, unbiased, enigmatic, summary.
Might you describe your character in See You at 5? How does she align with the character of N°5? M.R.: My character has such a serene high quality to her, which is so beautiful to play. I really feel like she’s additionally fairly highly effective and assertive, self-possessed, unbiased… which actually aligns with the fragrance. It’s a really female form of lady who has needs. That’s one thing I actually preferred concerning the movie — she has needs, and he or she is appearing on them.
Quantity 5 was clearly important for Gabrielle Chanel. Do you may have a fortunate quantity? M.R.: My fortunate quantity is 2 — as a result of I’m born on the second. It has been all through my life… I really like that Gabrielle Chanel was actually into numerology and astrology. I solely came upon after working with the model. It was one thing extra whimsical that I hadn’t actually factored when occupied with Gabrielle Chanel, the icon, the businesswoman, this style powerhouse. After which while you look by means of the design, within the garments and the jewelry, you see, her star signal, a lion, a Leo, and quantity 5 pop up in all places, I actually, actually love that.
“Gabrielle Chanel was one of many first girls to redefine what was thought-about female. So, when folks say she’s a trailblazer, it’s true.”
Margot Robbie
What do you discover probably the most distinctive, probably the most inspiring about Gabrielle Chanel? M.R.: I feel what Gabrielle Chanel was doing over 100 years in the past is simple to take with no consideration. However on the time it was fairly radical. I imply, even the design of the bottle on the time was utterly completely different to what everybody else was doing. All the opposite fragrance bottles have been very ornate. And all of the fragrances have been a specific sort of flower. However Gabrielle Chanel stated, “I need to make a fragrance that smells like a girl”. I feel that was a fairly radical message to be placing on the market. What she was doing was fairly rebellious on the time: altering the silhouette of what girls would put on, exhibiting a feminine physique otherwise by means of her designs. She was giving a distinct model of femininity, giving a distinct model of what a girl might scent like or appear to be that.
However I feel greater than that, the truth that a girl was doing all this on the time speaks volumes. Gabrielle Chanel was one of many first girls to redefine what was thought-about female. So, when folks say she’s a trailblazer, it’s true.
Inform us about how your love of N°5 started. M.R.: My actual reference to N°5 — maybe as a result of I’m within the movie enterprise and have all the time beloved motion pictures a lot — started with the campaigns. I beloved the Baz Luhrmann collaboration with Nicole Kidman. Simply that picture of her working down the New York streets along with her costume behind her and her jewelry coming off… And I really like the Ridley Scott campaigns from the eighties by the pool… I LOVE these campaigns. There has all the time been such superb collaborations over the many years with administrators and skills coming collectively to create the brand new CHANEL N°5 marketing campaign. Everybody’s so excited to see what it’s and it all the time feels so completely different. So, it was actually enjoyable to get to do this with Luca Guadagnino who I’ve wished to work with for a extremely very long time. We’ve recognized one another through the years and have been hoping to seek out the factor that we are able to do collectively. So, that is actually particular.
What was it like working with Jacob Elordi on See You at 5? M.R.: When CHANEL stated, we’re going to go to Jacob Elordi for the marketing campaign, I assumed, ‘My God, how superb.’ And so, it was actually enjoyable! Jacob and I are each Queenslanders; we reside, in all probability an hour’s drive aside in Australia. I’ve additionally labored with Jacob earlier than as I used to be a producer on Saltburn, however I hadn’t shared the display screen with him earlier than and it was actually enjoyable. I’m actually pleased he did this!
What does femininity imply to you? M.R.: I feel it’s embracing all of the elements of you which implies femininity could be something to anybody. It’s best to make of it what you’ll. It shouldn’t put you in a field. It ought to really be the factor that liberates you to be the model of your self that you just need to be.
To Conclude Margot Robbie has been a CHANEL ambassador since March 2018, commonly attending CHANEL style exhibits. She has been the face of the Coco Neige 2018/19 marketing campaign photographed by Karl Lagerfeld in July 2018. In 2019, she was the face of the brand new Gabrielle CHANEL Essence perfume, and in 2021 took half within the J12 marketing campaign becoming a member of the opposite J12 faces Keira Knightley, Lily-Rose Depp, Vanessa Paradis, Ali MacGraw, Claudia Schiffer, Naomi Campbell… Extra not too long ago, in February 2024, she was the face of the brand new lipstick Rouge Attract Velvet Nuit Blanche marketing campaign.
José Amorim The creator sourced the knowledge for luxuryactivist.com. All content material is copyrighted, and replica rights are usually not obtainable. Pictures are for illustration functions solely.
