A short time in the past, CHANEL was thrilled to announce that Margot Robbie would be the face of the newest promoting marketing campaign for the enduring N°5 fragrance. Since changing into an envoy of the Home in March 2018, the Australian actress and producer has joined a prestigious line of legendary ladies who’ve represented the essence of this timeless perfume. Right here is an unique interview the place we are able to be taught extra about her reference to the enduring Perfume.
You may have been an envoy of CHANEL since 2018. What does CHANEL signify for you?… Margot Robbie (M.R.): I used to be so thrilled to be approached by CHANEL to work collectively. And whereas I’ve been working with CHANEL for six years now*, CHANEL has all the time been in my life. The Model is iconic, and I all the time consider it as being easy. And timeless — that’s all the time the phrase I affiliate with CHANEL. It has this unbelievable historical past however is all the time on the forefront of style and tradition.
What’s your private relationship with perfume? M.R.: I really like perfume. I all the time have. I keep in mind being actually little and being so excited by the concept at some point I might be a girl and I might be capable to put on fragrance! Now, I put on it on my neck, I put on it on my wrists, I put on it on daily basis — even after I go to mattress at evening. It actually evokes a temper for me. Which is why I all the time decide a perfume for the characters I play. Carrying fragrance can set a temper and it additionally lingers. Somebody can stroll out of the room and they’re nonetheless type of there. I’ve additionally all the time discovered perfume liberating. The thought you can painting the model of your self that you just need to painting to the world is definitely, in itself, a selection and having that selection is liberating.
What’s the private significance of you being the face of N°5? M.R.: I simply by no means thought I’d be within the place I’m in with my profession, with my life, to be related to a model like CHANEL. And never simply CHANEL itself, however to now be the face of N°5. I simply by no means noticed this coming, I suppose. There’s such an unbelievable lineage of girls who’ve come earlier than me from Catherine Deneuve to Carole Bouquet, from Marion Cotillard to Nicole Kidman… I imply, what unbelievable firm to be in!
How do you’re feeling if you put on N°5? M.R.: It’s such a singular, elegant, highly effective and innately female scent. So, I really feel all of these issues. Nevertheless it’s type of laborious to outline the odor. It’s extremely wealthy, it’s summary, it’s not only one factor. And I suppose that provides the sensation of thriller and one thing a bit of elusive that’s laborious to pin down. I really like that it encapsulates this concept of femininity, not in a option to field it in however in a method that reveals how nuanced it’s. It smells completely different on completely different individuals and so if you put on it, you make it your individual. I like that concept.
What female persona traits do you affiliate with N°5? M.R.: The lady who wears N°5 has a quiet confidence, she has an attract, an innate class. She is the grasp of her personal future, she’s unbiased and he or she is aware of what she needs. I really like the concept of a girl who ‘needs’. I believe, as an idea that has, for some purpose, been so shut down. However to have fun that concept of getting wishes is liberating. I believe fragrance accesses that concept of, “I do need one thing and I can discover that factor in myself”. I really like that fragrance not solely lets you entry it, but it surely additionally amplifies the wishes you have got.
Might you describe N°5 in 5 phrases? M.R.: Alluring, highly effective, unbiased, enigmatic, summary.
Might you describe your character in See You at 5? How does she align with the character of N°5? M.R.: My character has such a serene high quality to her, which is so pretty to play. I really feel like she’s additionally fairly highly effective and assertive, self-possessed, unbiased… which actually aligns with the fragrance. It’s a really female type of lady who has wishes. That’s one thing I actually appreciated concerning the movie — she has wishes, and he or she is performing on them.
Quantity 5 was clearly important for Gabrielle Chanel. Do you have got a fortunate quantity? M.R.: My fortunate quantity is 2 — as a result of I’m born on the second. It has been all through my life… I really like that Gabrielle Chanel was actually into numerology and astrology. I solely discovered after working with the model. It was one thing extra whimsical that I hadn’t actually factored when occupied with Gabrielle Chanel, the icon, the businesswoman, this style powerhouse. After which if you look by means of the design, within the garments and the jewelry, you see, her star signal, a lion, a Leo, and quantity 5 pop up in every single place, I actually, actually love that.
“Gabrielle Chanel was one of many first ladies to redefine what was thought of female. So, when individuals say she’s a trailblazer, it’s true.”
Margot Robbie
What do you discover probably the most distinctive, probably the most inspiring about Gabrielle Chanel? M.R.: I believe what Gabrielle Chanel was doing over 100 years in the past is straightforward to take with no consideration. However on the time it was fairly radical. I imply, even the design of the bottle on the time was fully completely different to what everybody else was doing. All the opposite fragrance bottles had been very ornate. And all of the fragrances had been a specific sort of flower. However Gabrielle Chanel mentioned, “I need to make a fragrance that smells like a girl”. I believe that was a reasonably radical message to be placing on the market. What she was doing was fairly rebellious on the time: altering the silhouette of what ladies would put on, displaying a feminine physique another way by means of her designs. She was giving a unique model of femininity, giving a unique model of what a girl may odor like or appear to be that.
However I believe greater than that, the truth that a girl was doing all this on the time speaks volumes. Gabrielle Chanel was one of many first ladies to redefine what was thought of female. So, when individuals say she’s a trailblazer, it’s true.
Inform us about how your love of N°5 started. M.R.: My actual reference to N°5 — maybe as a result of I’m within the movie enterprise and have all the time cherished films a lot — started with the campaigns. I cherished the Baz Luhrmann collaboration with Nicole Kidman. Simply that picture of her operating down the New York streets together with her costume behind her and her jewelry coming off… And I really like the Ridley Scott campaigns from the eighties by the pool… I LOVE these campaigns. There has all the time been such superb collaborations over the a long time with administrators and abilities coming collectively to create the brand new CHANEL N°5 marketing campaign. Everybody’s so excited to see what it’s and it all the time feels so completely different. So, it was actually enjoyable to get to do this with Luca Guadagnino who I’ve needed to work with for a extremely very long time. We’ve recognized one another over time and had been hoping to search out the factor that we are able to do collectively. So, that is actually particular.
What was it like working with Jacob Elordi on See You at 5? M.R.: When CHANEL mentioned, we’re going to go to Jacob Elordi for the marketing campaign, I assumed, ‘My God, how superb.’ And so, it was actually enjoyable! Jacob and I are each Queenslanders; we dwell, in all probability an hour’s drive aside in Australia. I’ve additionally labored with Jacob earlier than as I used to be a producer on Saltburn, however I hadn’t shared the display with him earlier than and it was actually enjoyable. I’m actually completely satisfied he did this!
What does femininity imply to you? M.R.: I believe it’s embracing all of the components of you which suggests femininity could be something to anybody. You must make of it what you’ll. It shouldn’t put you in a field. It ought to really be the factor that liberates you to be the model of your self that you just need to be.
To Conclude Margot Robbie has been a CHANEL ambassador since March 2018, often attending CHANEL style reveals. She has been the face of the Coco Neige 2018/19 marketing campaign photographed by Karl Lagerfeld in July 2018. In 2019, she was the face of the brand new Gabrielle CHANEL Essence perfume, and in 2021 took half within the J12 marketing campaign becoming a member of the opposite J12 faces Keira Knightley, Lily-Rose Depp, Vanessa Paradis, Ali MacGraw, Claudia Schiffer, Naomi Campbell… Extra just lately, in February 2024, she was the face of the brand new lipstick Rouge Attract Velvet Nuit Blanche marketing campaign.
José Amorim The creator sourced the data for luxuryactivist.com. All content material is copyrighted, and replica rights should not obtainable. Photographs are for illustration functions solely.
