Maison Francis Kurkdjian helps efforts to guard Sperm Whales; Right here is why.

Maison Francis Kurkdjian is supporting marine biodiversity conservation by teaming with non-profit Longitude 181  for initiatives to assist defend sperm whales within the Mediterranean Sea. Based in 2002 by oceanographer François Sarano, Longitude 181 works to guard distinctive organic and cultural range throughout the planet. 

Co-founder and CEO Marc Chaya and Francis Kurkdjian have taken this civic-minded step to guard sperm whales, which have been categorised as a “susceptible” species. This dedication has specific resonance for fragrance.

“Since 2021, we joined forces with the not-for-profit group Longitude 181 to advertise the research and safety of sperm whales within the Mediterranean Sea. A civic-minded initiative according to the preservation of the surroundings”.

Maison Francis Kurkdjian

What’s Ambergris?

Ambergris is among the most fascinating and sought-after elements in perfumery. Recognized for its distinctive and alluring scent, this perfume ingredient has a wealthy historical past and a mysterious attract that has captured the creativeness of individuals for hundreds of years. Ambergris is a uncommon and extremely prized substance that’s produced within the digestive system of sperm whales. It’s shaped when the whale’s physique tries to expel indigestible objects, corresponding to squid beaks or cuttlefish bones, that the whale has consumed. Over time, the expelled materials is reworked by the ocean’s currents, solar, and saltwater, creating ambergris.

Ambergris has a definite perfume that’s extremely prized in perfumery. It has a fancy and intriguing scent, usually described as musky, earthy, and barely candy. Its scent is extremely prized as a result of it’s each long-lasting and uniquely in a position to improve and amplify different fragrances.

“If the moon had a scent, it will be ambergris. It has a recognizable marine and iodine odor; a type of salinity. It’s filled with thriller”.

Francis Kurkdjian

Extracting ambergris to be used in perfumery generally is a tough and time-consuming course of. Step one within the course of is to discover a piece of ambergris that has washed up on shore or has been discovered floating within the ocean. As soon as a good bit has been discovered, it’s cleaned and ready to be used in perfumery.

The scent of ambergris is enhanced by exposing it to the air and daylight, a course of that may take a number of years. As soon as the ambergris has been correctly aged, it may be utilized in perfumes. To extract the perfume, the ambergris is usually soaked in alcohol, which helps to launch its scent. This course of can take a number of weeks and even months, relying on the specified energy of the perfume. It has been employed as a perfume enhancer for hundreds of years, however given the rarity of pure ambergris, it has been changed by artificial molecules.

I’ve personally had the prospect to have a chunk of ambergris in my fingers. By delicately scratching the floor with the nail, I skilled probably the most beautiful, delicate, but highly effective scent of all. It was floral, animalic, musky, and the olfactory story would proceed for hours. I discover it magical that we have to give time to time in at this time’s world as we can not develop ambergris; we can not elevate ambergris. We should be affected person and wait a number of years for nature to function its magic. Then, we should be fortunate sufficient to stumble upon a chunk of the valuable substance on the seashore sands.

Maison Francis Kurkdjian and Longitude 181

Due to funding from Maison Francis Kurkdjian, Longitude 181 has launched a brand new mission as a part of its WhaleWay program (in French, La Voix des Cachalots, or “The Voice of Sperm Whales”) within the Mediterranean Sea off the coast of France’s Port-Cros nationwide park. One of many program’s major targets is to grasp higher how sperm whales reside to guard their surroundings and allow them to thrive.

Longitude 181 is a French non-profit group that advocates for safeguarding marine ecosystems and biodiversity. The group was based in 2002 by François Sarano, a marine biologist and well-known former oceanographer Jacques Cousteau collaborator.

Longitude 181 focuses on elevating public consciousness about preserving the oceans and the marine species that inhabit them. The group works on a number of initiatives, together with organizing campaigns to cut back plastic air pollution, selling sustainable fishing practices, and lobbying governments to create marine protected areas. By way of its varied initiatives, Longitude 181 goals to advertise a deeper understanding of the significance of the oceans and encourage people and communities to take motion to guard them. The group’s work is crucial within the combat in opposition to local weather change and the preservation of the pure sources that maintain life on Earth.

“A sperm whale is thirty tons of grace, lightness and class flying via the ocean sky”.

Dr. François Sarano, Oceanographer 

Maison Francis Kurkdjian actively helps cultural establishments and eco-citizen associations to arrange inventive programmes for a trigger. Lengthy-term initiatives are developed via exchanging data, human encounters and shared views. This dedication is one other illustration of considerable contributions by LVMH Maisons to the environmental coverage set out within the Group’s LIFE 360 ecological roadmap. 

José Amorim
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