| All pictures courtesy of the model
Hackett London is the house of British menswear. Recognized for its excellence in craftsmanship and a distinction for element, their story begins in 1983 when Jeremy Hackett opened his first retailer promoting second-hand garments on King’s Street, Chelsea. It was right here that he started creating his personal clothes by merging conventional kinds with up to date cuts.
Quick-forward, and the model has launched its Spring-Summer season 2024 marketing campaign, that includes Formulation I World Champion, Jenson Button and celebrated actor, Matthew Goode which merges the quintessential British essence of the Hackett fashion with the vigorous spirit and sun-kissed landscapes of Seville, Spain.
Showcasing an Andalusian journey, the marketing campaign captures the soul of Hackett London’s newest assortment, with curiosity and a love for journey at its core, and it’s set towards the charming backdrop of Seville, a historic metropolis that boasts three UNESCO World Heritage websites and impeccable fashion.
Shot by distinguished photographer Tom Craig, he captures the spirit of Jenson Button and Matthew Goode as they navigate the cultural tapestry of Seville in a marketing campaign artfully orchestrated by the company Dentsu Inventive Spain. The marketing campaign unfolds, portraying the duo making a grand entrance at an iconic Sevillian lodge in a classic automotive, partaking in a pleasant match of croquet, savoring tapas at a neighborhood bar, and leisurely strolling within the Plaza de España.
The Spring-Summer season 2024 assortment, contains a host of tactile materials, timeless necessities, and imaginative cloth blends that create fashionable seems, and naturally, they’re all polished with basic finesse as you’d anticipate from this British model. On the subject of the colour palette, there are the basic Hackett blues, greens, and beige, that sit alongside brilliant mandarin, seagrass, ash pink, and Atlantic blue shades because the season progresses.
The season begins with transitional outerwear, akin to versatile water resistant technical jackets, and mid-layers akin to a complicated scarf collar cardigan, and smooth suede gilets. As the times get hotter, lighter materials and brighter colours are launched to hold you thru the climate modifications with consolation and magnificence. New blazers with choices in test, windowpane, and herringbone patterns crafted with premium gentle materials like linen and wool-silk blends will change into the centerpiece of any transitional wardrobe. For seasonal necessities, the gathering presents a variety of melange herringbone overshirts, shirts, and superb natural cotton polos and tees in basic blues and vibrant summery colours. The Spring-Summer season assortment provides a line of trousers crafted from premium cotton and linen textiles, in superb silhouettes, to supply a relaxed and polished fashion for any event.
