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This year marks the 40th anniversary of one the longest lasting and most successful partnerships in the sport of yachting. The relationship between Title Sponsor Rolex and event host the Yacht Club Costa Smeralda began back in 1984 with the inaugural Rolex Swan Cup, the first Maxi Yacht Rolex Cup being held a year later in 1985. In recent years, the collaboration at this latter event has been extended to include the International Maxi Association, responsible for fostering the high standards the owners and crews of the world’s most impressive and potent yachts have come to expect when racing. Discover more https://on.rolex.com/3XI8hwM

Rolex has always associated with activities driven by passion, excellence, precision and team spirit. The Swiss watchmaker naturally gravitated towards the elite world of yachting six decades ago and the brand’s enduring partnership now encompasses the most prestigious clubs, races and regattas, as well as towering figures in the sport, including ground-breaking round-the-world yachtsman Sir Francis Chichester and the most successful Olympic sailor of all time, Sir Ben Ainslie. Today, Rolex is Title Sponsor of 15 major international events – from leading offshore races such as the annual Rolex Sydney Hobart Yacht Race and the biennial Rolex Fastnet Race, to grand prix competition at the Rolex TP52 World Championship and spectacular gatherings at the Maxi Yacht Rolex Cup and the Rolex Swan Cup. It also supports the exciting SailGP global championship in which national teams race identical supercharged F50 catamarans on some of the world’s most famous harbours. Rolex’s partnerships with the Cruising Yacht Club of Australia, New York Yacht Club, Royal Ocean Racing Club, Royal Yacht Squadron and Yacht Club Costa Smeralda, among others, are the foundation of its enduring relationship with this dynamic sport.
#MaxiYachtRolexCup #YCCS #Perpetual

Since the 1930s, we have supported the world’s most intrepid explorers, including equipping the first expedition that successfully scaled Mount Everest some 70 years ago. Since then, we have moved from championing exploration for the sake of discovery to exploration aiding efforts to preserve fragile ecosystems. Today, the Rolex Perpetual Planet Initiative supports conservation across vast areas of Earth, such as the Amazon River basin. The “Poles, Mountains and Forests Moment” is a celebration of those venturing to the furthest reaches of the planet in an effort to protect it for future generations.
#Rolex #PerpetualPlanet

Since the 1930s, we have supported the world’s most intrepid explorers, including equipping the first expedition that successfully scaled Mount Everest some 70 years ago. Since then, we have moved from championing exploration for the sake of discovery to exploration aiding efforts to preserve fragile ecosystems. Today, the Rolex Perpetual Planet Initiative supports conservation across vast areas of Earth, such as the Amazon River basin. The “Poles, Mountains and Forests Moment” is a celebration of those venturing to the furthest reaches of the planet in an effort to protect it for future generations. Discover more https://on.rolex.org/3X6nWEF
#Rolex #PerpetualPlanet

In perpetual motion. Thanks to its unique dual time zone display, the Sky-Dweller has been an invaluable tool for those constantly flying around the globe. With this technical and elegant watch, wherever you travel, you are in sync with the world.
#Rolex #SkyDweller #Perpetual

The 34th edition of the Maxi Yacht Rolex Cup gets underway after extreme weather delays the start for two days. Organized by the Yacht Club Costa Smeralda, in conjunction with the International Maxi Association, this renowned event has been partnered by Rolex for nearly 40 years. Some 44 Maxi yachts have gathered to compete for the prestigious trophies, including the Rolex Maxi 1 World Championship, reserved for the fastest and most potent entries. Once again, the majestic scenery of the Costa Smeralda provides the backdrop. Discover more https://on.rolex.com/4ekMjFg

Rolex has always associated with activities driven by passion, excellence, precision and team spirit. The Swiss watchmaker naturally gravitated towards the elite world of yachting six decades ago and the brand’s enduring partnership now encompasses the most prestigious clubs, races and regattas, as well as towering figures in the sport, including ground-breaking round-the-world yachtsman Sir Francis Chichester and the most successful Olympic sailor of all time, Sir Ben Ainslie. Today, Rolex is Title Sponsor of 15 major international events – from leading offshore races such as the annual Rolex Sydney Hobart Yacht Race and the biennial Rolex Fastnet Race, to grand prix competition at the Rolex TP52 World Championship and spectacular gatherings at the Maxi Yacht Rolex Cup and the Rolex Swan Cup. It also supports the exciting SailGP global championship in which national teams race identical supercharged F50 catamarans on some of the world’s most famous harbours. Rolex’s partnerships with the Cruising Yacht Club of Australia, New York Yacht Club, Royal Ocean Racing Club, Royal Yacht Squadron and Yacht Club Costa Smeralda, among others, are the foundation of its enduring relationship with this dynamic sport.
#MaxiYachtRolexCup #YCCS #Perpetual

As part of Under The Pole’s exploration of marine animal forests in Arctic, temperate and tropical waters, Rolex Awards Laureate Luiz Rocha joined the DEEPLIFE expedition in Guadeloupe to study ecosystems in the mesophotic zone and help understand how best to protect these underwater worlds.
#Rolex #RolexAwards #PerpetualPlanet

With its expedition in Guadeloupe’s mesophotic zone, Under The Pole successfully completed the first chapter of its DEEPLIFE series, through which it studied marine animal forests in Arctic, temperate and tropical waters. On this mission in the southern Caribbean Sea, the expert divers collaborated with world-renowned fish expert and Rolex Awards Laureate Luiz Rocha to uncover more about ecosystems found between 30 and 150 metres under the ocean’s surface. Combining scientific rigour with deep-sea exploration, the team helped further the understanding of these underwater worlds, and how best to protect them. Discover more https://on.rolex.org/47eUYai
#Rolex #RolexAwards #PerpetualPlanet

The CPKC ‘International’ Grand Prix, presented by Rolex is one of the four equestrian Majors that form the Rolex Grand Slam of Show Jumping and is one of the most prestigious Grand Prix on the international circuit. Re-live the excitement of this competition at the world’s leading venue, as the finest riders compete for this prestigious title. Discover more https://on.rolex.com/47hcKcI
#Rolex #RolexGrandSlam #Perpetual

An outstanding fortnight of tennis in front of New York’s electric crowd. Congratulations Jannik Sinner on your first US Open victory, marking your second Grand Slam® title of the year. Here’s to many more.
#Rolex #RolexFamily #USOpen