When Parfums Caron was based in 1904 by Félicie Wanpouille and Ernest Daltroff, the world witnessed the beginning of one of many legendary names in Perfumery. Two free and impartial souls, two distinct but complementing personas, are linked collectively by a shared imaginative and prescient fueled by daring and liberty.
They shaped the founding duo of a fragrance home that broke with the codes of its time and asserted a radical and immediately recognisable identification with its very first creations: highly effective trails, the concord that surges forth from distinction, and even from direct opposites, by pooling their abilities and sharing their needs. Caron is likely one of the oldest French fragrance homes nonetheless solely devoted to fragrance.
They launched the legendary POUR UN HOMME, the primary males’s perfume, in 1934. It incorporates a common element amongst males: lavender. The contrasting accord, when mixed with gourmand vanilla, creates a one-of-a-kind path.
The Scent, An Ode To Masculinity
Within the Nineteen Thirties, perfumery for males was typically hooked up to shaving. Whereas the gents would get a pointy shaving, the method would finish by slap of aftershave-cologne. This development was dropped at the entire of Europe by the British grasp barbers. A robust hygienist facet translated into clear scents. This has democratized the utilization of colognes which was one thing handy for a person. Ernest Daltroff was, quite the opposite, satisfied that males ought to put on a stronger perfume, that this needs to be a part of the gents’s outfit. Your scent is your invisible presence and units up your elegant look. In 1934, Caron launches POUR UN HOMME. It was a real revolution at the moment as a result of Ernest Daltroff supplied a real perfume for all males. His intelligence was to capitalize on the British development and push it additional into a real perfume construction. Lavender was the entry-key, however the entire construction is a masterpiece that’s nonetheless robust in Perfumery faculties as we speak.
How can we describe such perfume? The way in which Ernest Daltroff constructed this perfume is nearly like a “Lavender Soliflore“. This implies a composition constructed round one olfactory word. Due to this perfume, Lavender grew to become the olfactory image of an entire technology of males. Please don’t take me unsuitable. A soliflore isn’t a easy perfume; quite the opposite. The advantageous artwork of mastering a soliflore construction requires years of expertise and permit the Perfumer to shear, embroider, remodel, adorn and construction every aspect of the primary word, at all times bringing a singular creative imaginative and prescient additional. POUR UN HOMME combines the elegant and timeless freshness of Lavender with a refined, deep and seductive heat of an oriental construction of vanilla notes. It supplies the perfume with an enchanting distinction of delicate, elegant freshness with a lingering scent.
In accordance with Jean Jacques, Caron’s in-house Perfumer, the standard of the lavender in POUR UN HOMME is implausible as it’s a French Lavender, in all probability the perfect and the best on the planet. He’s impressed by the audacity of Caron to affiliate Lavender and Vanilla again in 1934. It was very surprising and daring. He believes that this audacity constructed the framework for all of the creations at Parfums Caron. Right here is the video wherein we are able to heard the phrases of the Perfumer.
The scent has remained unchanged, and it’s in all probability the primary perfume in historical past to be designed particularly for males. It has change into throughout the years the Maison Caron signature.
The Flacon, Timeless Magnificence
The flacon Pour Un Homme is a glossy, important glass work designed by Félicie Wanpouille herself. It was manufactured at Verreries Brosse, in all probability the Rolls-Royce of all glassmakers. The flacon reminds a gents’s flask of alcohol or those a part of males’s journey units. It’s implausible to see that the flacon didn’t change a lot throughout the years because it had already a really architectural and modern fashion.
The Promoting Throughout The Years
POUR UN HOMME had a implausible promoting and imagery evolution throughout the years. It exhibits that this perfume reaches one thing everlasting within the definition of masculinity. On the launch, the promoting codes have been fairly targeted on reassuring and positively masculine codes. Connecting to the timeless magnificence and including the phrase sport would arrange this imaginative and prescient of a dynamic masculine man. Whereas girls’s perfume was about delicacy, seduction and magnificence, males’s fragrances would undertake a extra lively way of life.
Caron has capitalized on this compelling theme throughout the preliminary years, showcasing many parts correct to a gents’s apparel. Listed here are a number of the many pictures related to POUR UN HOMME. Many extra are lacking right here, however these have a tendency to supply a flavour of the creativity of the Perfumery Home.
Males adopted this perfume, and it’s handed from one technology to the following and have become the signature of many celebrities, like James Dean and Serge Gainsbourg. Really, Serge Gainsbourg was for positive the idealistic imaginative and prescient of the fashionable dandy: a real sense of magnificence and elegance, a robust persona and a magnetic sensuality.
Decade after decade, POUR UN HOMME was illustrated by main masculine function fashions. From sportspeople to artists, all regrouped below the identical masculine and stylish flag—profitable males who all left a path of success behind them.
Extra not too long ago, Caron requested Ludovic Baron as an instance a extra modern imaginative and prescient of POUR UN HOMME, which took us to a pointy fashionable surroundings showcasing a younger city man with a really assertive persona.
POUR UN HOMME was a real creation and actually a revolution when launched. At the moment, greater than by no means, this perfume shows true modernity, bringing authenticity, signature and a long-term reference to masculinity. Merely stunning.
José Amorim Data sourced by the writer for luxuryactivist.com. All content material is copyrighted with no copy rights out there. Photos are for illustration functions solely.
