Laurent Maugoust is synonymous with luxurious, Parisian fashion – he’s the inside architect that’s identified for his strategy that merges purity, modernity, and timelessness.
A graduate of the Camondo faculty, Maugoust went on to work for a famend architect, Christian de Portzamparc – winner of the Pritzker Prize and the Grand Prix Nationwide d’Structure, and adopted was a 10-year stint as creative director for Jean-Philippe Nuel. In 2001 Maugoust based his personal studio, and right here, impressed by the world of cinema, he approaches an inside construction like a stage. Embracing each the traditional and the up to date, he provides distinctive narratives for every undertaking whether or not it’s resort renovations, cue The Victor Hugo Resort in Paris, Le Roosevelt in Good, or the Presidential Suite of the Hyatt Tokyo Bay, or his personal furnishings design.
We be taught extra about Laurent’s profession and his design mythology.
When and the way did you get into the design business?
I at all times had a ardour for drawing. After hesitating between automobile design and creating cinema units, I lastly selected to review utilized arts and adopted within the footsteps of my father who labored in structure companies.
After graduating from the Camondo faculty, I labored with the architect Christian de Portzamparc, winner of the Pritzker Prize and the Grand Prix Nationwide d’Structure, then I labored for nearly 10 years with Jean-Philippe Nuel as an inventive director. Throughout these collaborations, I developed large-scale worldwide initiatives and bought a mastery of high-end resort ornament.
How has your organization developed?
In parallel, I initiated private initiatives and since 2008 I’ve devoted myself solely to my very own work. I’ve surrounded myself with a group of passionate individuals with complementary disciplines.
Which sectors do you’re employed in?
Primarily mid-scale and upscale motels, we have now signed virtually 50 motels in 15 years. Since 2020 we’re increasing our experience to high-end residential and furnishings manufacturing.
We’re additionally being approached to supply our experience within the tertiary sector and in retail. It’s thrilling to be confronted with initiatives that take us out of our consolation zone.
What’s your design aesthetic and strategy?
Our strategy goes far past creating interiors. It goals to harness the hyperlink between authentic options and décor in order that they simply echo each other. We’re additionally very a lot impressed by the world of cinema, so we strategy an inside’s construction like a stage, to reinforce its area. Because of our rising status, we have now developed collaborations with distinctive craftsmen and gained entry to noble supplies that we get pleasure from utilizing.
As a staunch defender of the French savoir-faire, we attempt to create sturdy and distinctive narratives, the place objects and cutting-edge design items discover their rightful place.
The renovation of motels is the results of an extended technique of revisiting time durations and eras to recreate their spirit as in truth as potential. Our group contains individuals skilled in artwork historical past, sociology, and the anthropology of area. Our design work is in a method handmade.
Who’s your consumer?
Worldwide resort teams, unbiased house owners, personal buyers, people, and establishments.
What’s your final objective on your consumer, and the undertaking?
To reach bringing collectively the necessities of every occasion to create a coherent undertaking. The success of a undertaking usually lies within the fluidity that emanates from it as soon as it’s accomplished. As extra time goes by, the extra we intention for sturdiness and timelessness. The designer should know learn how to step apart in order that the place can dwell.
Which initiatives are you most enthusiastic about in the meanwhile?
We’re engaged on luxurious residential initiatives in probably the most stunning ski areas of the French Alps.
As a part of our furnishings manufacturing and due to the collaborations we have now initiated with our privileged companions, we’ll go even additional in our design work because of the sourcing, improvement, and creation of high-quality bio-sourced supplies. Combining our ardour for the gorgeous gesture and the facility of the fabric expresses our inventive philosophy fairly effectively.
What do you will have arising in 2022/3?
We’re presently engaged on the ornament of a number of motels 4-star and 5-star on the French Riviera. We can even full the renovation of the Westminster Resort on Rue de la Paix in Paris.
On the publishing aspect, the collaboration with Ecart will proceed in 2022, and we’re presently engaged on a number of different very thrilling collaborations, which we hope to share with you in 2022.