Debuted earlier in October at W Journal’s star-studded Fiftieth-anniversary occasion, Lexus partnered with famed dressmaker Harris Reed for an all-new 2023 Lexus RX. Impressed by Dorothy’s ruby purple slippers in The Wizard of Oz, Reed and Lexus offered the dazzling Ruby Pink Rims, a contemporary interpretation of one of the celebrated ﬁlms of all time.
Full with gloss-sealed glitter, a cultured ruby purple Lexus brand, and LED lights, these dazzling Ruby Pink Rims encourage others to discover the street much less traveled to forge their very own path. The idea celebrates Lexus’ most iconic car and presents a daring redesign to encourage drivers to veer off of the crushed path.
“With the daring new design of the Lexus RX and the cinematic Hollywood basic, The Wizard of Oz, I took inspiration from the literal interpretation of selecting your personal path and pursuing a brand new journey down the purple brick street, with a nod to the ﬁlm’s iconic ruby slippers and my very own designs,” mentioned Harris Reed.
Together with Dorothy’s ruby purple slippers, Reed took inspiration from two of the signature hats in his latest Spring 2023 ready-to-wear assortment. That is proven in sure design components together with:
- The backs of the edges are fabricated from stable aluminum and have gloss-sealed glitter.
- Fins reveal the ruby purple shade from totally different angles, making a magical second that celebrates the enduring energy of the footwear and the edges.
- A dramatic shade change signiﬁes the transition between worlds, immersing viewers within the journey.
With “The Wizard of Oz” as a basis for our all-new RX launch spot, we have been excited concerning the prospects of connecting our wheels to Dorothy’s ruby purple slippers. The ﬁnal design and considerate interpretation of the “Ruby Pink Rims” far exceeded our expectations,” mentioned Vinay Shahani, vp, of Lexus advertising.
The ”Ruby Pink Rims” RX will make extra appearances all through the nation later this 12 months and subsequent. For extra info on the 2023 RX, go to www.lexus.com/newRX.