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Dorothy’s Ruby Slippers. Inspiration for The 2023 Lexus RX

  • October 19, 2022
  • Editors Staff
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Debuted earlier in October at W Journal’s star-studded Fiftieth-anniversary occasion, Lexus partnered with famed dressmaker Harris Reed for an all-new 2023 Lexus RX. Impressed by Dorothy’s ruby purple slippers in The Wizard of Oz, Reed and Lexus offered the dazzling Ruby Pink Rims, a contemporary interpretation of one of the celebrated films of all time.

Photograph Credit score Lexus

Full with gloss-sealed glitter, a cultured ruby purple Lexus brand, and LED lights, these dazzling Ruby Pink Rims encourage others to discover the street much less traveled to forge their very own path. The idea celebrates Lexus’ most iconic car and presents a daring redesign to encourage drivers to veer off of the crushed path.  

Ruby Red Rims Rear, 2023 Lexus
Photograph Credit score Lexus

“With the daring new design of the Lexus RX and the cinematic Hollywood basic, The Wizard of Oz, I took inspiration from the literal interpretation of selecting your personal path and pursuing a brand new journey down the purple brick street, with a nod to the film’s iconic ruby slippers and my very own designs,” mentioned Harris Reed.

Harris Reed x Lexus Ruby Red Rims, 2023 Lexus
Photograph Credit score Holly Parker

Together with Dorothy’s ruby purple slippers, Reed took inspiration from two of the signature hats in his latest Spring 2023 ready-to-wear assortment. That is proven in sure design components together with:

  • The backs of the edges are fabricated from stable aluminum and have gloss-sealed glitter. 
  • Fins reveal the ruby purple shade from totally different angles, making a magical second that celebrates the enduring energy of the footwear and the edges. 
  • A dramatic shade change signifies the transition between worlds, immersing viewers within the journey.
Ruby Red Rims Side, 2023 Lexus
Photograph Credit score Lexus

With “The Wizard of Oz” as a basis for our all-new RX launch spot, we have been excited concerning the prospects of connecting our wheels to Dorothy’s ruby purple slippers. The final design and considerate interpretation of the “Ruby Pink Rims” far exceeded our expectations,” mentioned Vinay Shahani, vp, of Lexus advertising. 

Ruby Red Rims, 2023 Lexus
Photograph Credit score Lexus

The ”Ruby Pink Rims” RX will make extra appearances all through the nation later this 12 months and subsequent. For extra info on the 2023 RX, go to www.lexus.com/newRX.

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